In 2010 the ability to connect with people, services, markets and data over the Internet contributed over $50 billion to the Australian economy!
The recently published Deloitte Access Economics report, the Connected Continent, also says that the Internet will contribute up to 7% of the growth in the economy.
At this stage however, about 50% of the Australian businesses will miss out on this growth because they have no online presence, while more will not be able to take full advantage of this expansion as they have yet to discover how to use the opportunities the Internet offers.
“It is often the smaller businesses which find it a struggle to integrate the Internet into their social strategy” says Sam Mortimer, director of social media at Thinktank Media. “A lot of the mistakes small businesses make are to do with having a web page but not updating it, or not linking it into other areas of the Internet like social media”
They spend a lot more money on other areas which seem to be more important and miss out on the opportunities the Internet provides”
Source: BRW 18 August 2011
CINEVATION
Cinevation has produced over 300 commercials for our clients to use on the BIG SCREEN, and we would now like to offer you the opportunity to use your commercials, or new ones, on your website, YouTube, social media like Facebook, Twitter and many more avenues to lead more customers to your business.
WHY?
Cinevation was one of the innovators that developed digital strategies that have changed the way local cinema advertising is produced and packaged in Australia. We understand that creativity is essential to effectively communicate a product or service message and we know that local advertisers want value for their advertising dollar.
As an advertising medium cinema advertising offers an excellent outbound marketing platform for small/medium sized businesses (SMEs) to promote their businesses with a few significant benefits:
- Local
- Audio-visual
- Captive audience
- Impact – big screen & great sound
- Brand building capabilities
These initiatives are relevant in a highly competitive marketplace where traditional marketing finds it difficult to rise above the clutter of thousands of brands fighting for the consumer’s attention. Consumers have become increasingly cynical and dismissive of traditional media advertising and tend to give more attention to new ideas that are relevant to them in an unconventional way.
New developments that link the consumer to the internet via mobile devices has changed the way people consume media, leading to a need for SMEs to have a clever inbound marketing strategy as well. People need to find your company and your products, and they will only do so if you have a presence on the Internet via:
- Websites
- Social Media like Facebook, LinkedIn, Twitter, etc.
- YouTube Videos on your websites, podcasts and blogs
Cinevation has partnered with a few experts in this field to provide a “one stop shop” where SMEs can easily access a range of marketing initiatives that will allow them to connect with their customers via both inbound and outbound marketing strategies.
VIDEO-ON-MY-WEBSITE and CINEVATION will offer these initiatives meaning that we can extend our services to include:
- Local Cinema Advertising:
- Big Screen packages
- 3D advertising
- Commercial production
- Videos/Podcasts/Photos:
- Video Business Card
- Your Business Story
- Audio podcasts
- Photos
We are also working with developers to offer services in the areas of Website development, Social Media and host sites, Blogs, QR Codes and Networking.
Right now we believe that the first priority for any of our clients is to get their audio-video cinema commercial onto their websites, YouTube, Blogs and Social Media sites with the right key words that will attract more customers to your websites and business.
And that’s why we have launched VIDEO-ON-MY-WEBSITE:
Video-On-My-Website is able to offer clients the following opportunities to develop their inbound marketing strategy by:
1. Your existing commercial
We will take your existing commercial! And encode it to the right size for your website, YouTube and any other social media. Then we will add key words supplied by you and email you the code to load the video onto your website. Video-On-My-Website will then load it onto YouTube and provide you with the link that can be added to your emails, blogs and other Internet media.
Price:
15 or 30 Second Cinema commercial re-purposed for the Internet - $250 + GST
Examples of some of our clients who have done this well:
www.warriewoodchildcare.com.au/
www.ysalon.com.au/wp/video/
www.stdominics.nsw.edu.au/St_Dominics.swf
www.erinakindergarten.com.au/
www.coogeeskincancer.com.au/
2. Business Card – Static
A Static Video Business Card is 15 seconds of appeal and charm that can be used on emails, websites, social media, and many more applications. This high quality still image is designed to communicate the business message with clarity. Includes scripting, voice-over, music and sound effects if needed.
Each Static Cinema Business Card contains design elements including:
- Name or logo
- Photo of the product or service
- Call-to-action
- Contact details or address
Price:
15 Second Cinema Business Card – Static - $750 + GST
3. Business Card – Animated
An Animated Business Card is 15 seconds of captivating animation that can be used on emails, websites, social media, and many more applications. Includes all scripting, voice-over, music and sound effects if needed. Based on our original secret “Video Donut” recipe, this powerful mini-advert includes:
- Name or logo
- Special offer or advice
- Photo of the product or service
- Call-to-action
- Contact details or address
A thirty second animated Cinema Business Card is also available. Includes up to 10 images, “donutted” between two layers of business card branding!
Prices:
15 Second Cinema Business Card – Animated - $1,000 + GST
30 Second Cinema Business Card – Animated - $1500 + GST
4. 1- 2 minute Videos on your website
“Videos “virtually done for you!”
Internet video is a powerful marketing tool for business owners. It grabs attention, engages with customers and improves rankings in search engines. However, the video production process can be complicated, time consuming and expensive.
As a video production company we’ve faced similar issues. We’ve wanted to make video more accessible for others and ourselves, so we developed Video-on-my-Website.
Here’s how we’ve changed Internet video production:
- We send clients a hi-resolution web camera, which they keep.
- A video producer connects via web video chat using Skype.
- Our producer coaches you to help you deliver your lines professionally.
- Your video interview is recorded. The video is edited, and then graphics and music are added.
- The finished video is uploaded and delivered to you, ready to use on your home page, in blogs and social media. We create and deliver professionally produced videos wherever the client is located, quickly and inexpensively. Video-on-my-Website is virtually done for you!
Below are the costs of the video products available on our website:
www.video-on-my-website.com
Home Page Video (1-2mins) and Camera - $1,500 + GST
3x Expert Blog Videos (1-2mins each) - $4,500 + GST
Buy 12 Get 1 Free - $9,000 + GST
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