||CITY OF DAREBIN:
I wanted to express my appreciation to you and your team at Cinevation for the excellent service I received while working with you on our Operation Bounceback advertising campaign in July 2010.
I found the entire process to be efficient, well managed, very cost effective and above all easy for me to negotiate; even through this was my first time working with Cinema Advertising. I am very impressed with how flexible and accommodating your team was, such as producing the audio and converting my slides into the required format, it made my job so much easier.
I have recommended Cinevation and advertising at Hoyts Northland to my colleagues here at the City of Darebin. Not only because Northland is key activity centre for us to utilise when promoting messages to our community but because working with the Cinevation team was such a stress - free and enjoyable experience.
I look forward to working with you again in the future.
Community Safety Officer
City of Darebin
CANDY AND CUSTOM-BUILT BEARS SELECT CINEMA:
American candy brand, Mike & Ike, have launched their entry into the Australian market in the biggest way possible - on our cinema screens. Already an established name in the States, Mike & Ike were looking for a unique and cost effective means of publicising their brand in this new market and that is precisely what they saw in cinema advertising.
With nearly 100 million visits per year, from a population of around 20 million, cinema in Australia has the reach required for such a launch, and with its low price, multitude of available locations and high production values, Cinevation was an obvious choice for Mike & Ike's appointed marketing communications company, Creata.
Mike & Ike are quite specific with their brand identity, and they did not have a very large budget for their Australian launch. Director of Communication at Creata, Steve Kelly, said they saw cinema as a great fit for the particular needs of Mike & Ike.
"We needed a medium that was creative and really got to our target market in the right environment. It was extremely cost effective, and we (Creata and Mike & Ike) have been really happy with the results"
This campaign comes only weeks after Creata used Cinevation for the first time to advertise one of their clients - a unique Teddy Bear retail chain, Build-a-Bear Workshop. General Manager of Build-a-Bear Workshop Australia, Anders Carlsson, reported an influx of interest almost immediately after their cinema ads went to screen.
"They (Store Managers from various locations) said that the guests were mostly new guests and, if they were repeats, they didn't think that they would have come in when they did if it wasn't for (the cinema ad).
"Looks like it is doing what we hoped it would!"
Mr Kelly said, like Mike & Ike, Build-a-Bear required a unique medium that was able to communicate the Build-a-Bear process and store locations, and achieve targeted reach and impact, on a minimal budget.
"It was a tall order, but response has been immediate and very gratifying. Cinevation really worked for us - its paw-some!"
“Carmen, I LOVE IT !!!!!!!!
Please accept this email as Approval to proceed to encoding and screening, and I look forward to viewing this at the cinema on my return.
Again, thank you sincerely for turning this around earlier in this week to accommodate my leave.”
“A positive experience from start to finish. Thank you David & Carmen for taking our brief, translating this to a .15sec commercial with all the salient points and which culminated in a professionally produced ad targeted to our market audience. We’ve had new students enroll as a result and are still receiving enquiry for future placements.”
Life Property Group.
From all of us here at Burger Bun, I would like to extend to you a huge thanks for all your efforts with our cinema advertising campaign. We have already experienced an upturn in business and much positive customer feedback about our commercial.
The ad itself is very impressive. In all honesty, we at Burger Bun weren’t expecting a commercial of such quality, especially for such a small cost! Well done to the production team for this. Also, we have been very impressed with the level of service we have received from everyone we have dealt with at Cinevation. From the outset we have received fantastic communication and assistance, and we are nothing short of extremely satisfied. We have no hesitation in endorsing Cinevation cinema advertising as an excellent and low cost method of promotion for all businesses.
Thank you and regards,
The Team at Burger Bun.
“I think the new Drive-In cinema is a great concept. I have enjoyed reminiscing about going to the Drive-In when I was a child, and now I am now thrilled at the opportunity to take my own children along and share in that experience. All the friends I have spoken to have the same fantastic memories and a desire to share it with their families. As an advertiser, the Drive-In cinema provides a great forum for Newington College.
We are currently receiving a flood of enrolments from the Eastern Suburbs, so the Drive-In cinema at the AJC is right in the heartland of our prospective families. I think they will love our new cinema commercial and I hope it gets people interested in coming to visit us at Newington.”
Director of Marketing