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From our studios in Ultimo we have a team of creative executives who understand the consumer of today and know what motivates them.
Cinema advertising is a medium that is most effective when used as a brand building medium, promoting a business on a corporate or name association basis. The more creative and exciting we can make the commercial, the higher the recall by the cinemagoer.
In order to maximize the effectiveness of your cinema commercial Cinevation suggests the following guidelines should be noted:
Logos
Preferred format is an illustrator .eps file, however, .jpg files are accepted provided they are not heavily compressed, and sizes are no smaller than 10 x 5cm minimum at a resolution of 300dpi.
Images
All images submitted must be in landscape format. Portrait images should only be used if there is no other alternative or as a last resort.
Images supplied should be at 300dpi or greater.
Minimum image size should be 25cm x 14cm and bigger.
Please send 5 or 6 images for use on a 15 second ad, 10 to 12 images for a 30 second ad, and 1 to 2 images for a Cinestill.
Creative Brief
The 'Creative Brief' (the brief) should consist of the following:
- It should clearly outline what the MAIN point you want to convey to the audience, and some supporting benefits of your business, however the less the better -
- Any style considerations that need to be taken into account (colour scheme, font, brochures or websites to use as a guide, etc).
- Should specific images be required in the commercial please list the file names in the brief.
- If providing video footage with in and out times, please include a text description of the shots. E.g.: 01:32 – 01.58. Girl in blue dress walking through park with dog.
- If the execution of the commercial is to be similar to an existing Cinevation commercial please state the name of the commercial
- Contact details should be brief - generally a location and web address (if applicable). Avoid using phone numbers as it can crowd the presentation and the audience seldom has the means to take down the number.
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Remember - The modern audience is media savvy, and will find out more about your business in their own time and manner. People are exposed to an average of 3000 commercial messages a day so the most effective advertising is that which engages the audience, not bombards them with masses of information in a short space of time. The aim of advertising is to build brand awareness for your business, and that is what we can do for you.
Mechanical Specifications
(for use if a client wants to provide a setup ready for screening digital ad and audio)
Digital Commercials
Digital commercials must be broadcast quality. Please ensure that both Safe Action and Safe Title are protected.
Existing Commercials (Preferred format)
A QuickTime file on data disk or DVD is the most preferred format. Vision should be encoded using the animation codec at 100%, 1920 x 1080 pixels, @25fps, progressive scan with audio embedded.
Alternative Formats
16:9 or 4:3 supplied on SP Betacam, Mini DV, DV Cam or Digi Beta Cam
Note: 4:3 format will need to be modified for cinema aspect at a cost.
Digi Beta Cam tapes may have a turn-around delay of up to 10 days before being cinema ready.
New Commercials - Produced for Cinema
FPS: 25 frames per second
Resolution: 1280 x 720 pixels / 1920 x 1080 if 2K
Safe Title size: 20%
Safe Action size: 10%
Supplied as a QuickTime file on data disk or DVD; vision should be encoded using the animation codec at 100%, Progressive scan (not interlaced)
Final Supply of ad
Audio: 6 frames of silence at the head and tail of the commercial.
Vision: 6 frames dissolve up from black at the head and a 6 frame dissolve down to black at the tail
Any queries, please contact us at (02) 8023 5500. |
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