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Cinema advertising is a dynamic medium offering advertisers the opportunity to reach their target consumers in a distraction-free compelling environment. Advertisers showcase their brands in an entertainment backdrop and access the star power that drives consumers to our cinemas. Cinevation has a dedicated in-house production studio which produces clear and simple high impact digital advertising to communicate our client’s advertising message. Our sales executives provide customised advertising solutions based on the needs of the individual cinema advertiser.
Key benefits of local cinema advertising for local advertisers include:
Impact:
Advertisers benefit from the all-involving, escapist environment that cinema delivers. The commercials are delivered on a huge screen with outstanding digital sound delivering maximum impact to the audience.
Captive Audience delivers High Recall:
Cinema’s captive audience is more engaged in your advertising message. No distractions or remote controls means they will understand and recall more details about your commercial for far longer than those who see it on any other medium. When shown the same advertisement, moviegoers are 44% more likely to remember seeing an ad than TV viewers. |
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Ideal Environment:
Cinemagoers have planned the event and are in a positive mind-set geared towards entertainment. The association with first-run movies, together with the premium look and feel of the big screen environment rubs off on the advertising, leading to improved brand perceptions.
Quality Audiences:
Cinema delivers young, affluent, educated consumers. They tend to be early adopters and trend-setters and they are watching your commercial with their partners, friends and family.
Target Local Audience:
On the local level, cinema advertising provides targeted and affordable branding. We geographically reach consumers that live where our advertisers do business to deliver cost effective advertising that drives awareness and generates revenue opportunities.
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