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Overview.
New innovative digital technology is completely changing the cinema industry. The days of 35mm celluloid is coming to an end as old projectors are being replaced by brand new state-of-the-art digital projectors at a rate never been seen before in this industry.
This technology has lead to a complete revolution in movie production where 3D is now not only possible, but it is becoming the new differentiator to give cinemagoers an experience that cannot be duplicated at home or anywhere else. Last year Australian box-office revenue exceeded $1billion for the first time in history. This year, box-office is 17% ahead of these record levels.
Avatar broke new ground when it was released late 2009 and it has smashed all box office records by grossing double that of the previous best ever movie (Titanic) at the box office.
"One theory is that 3-D viewing 'is so close to a real experience that it actually triggers memory creation.” James Cameron – Director.
All new big blockbuster movies are now being produced in 3D so that we have a continuous supply for cinemagoers all year long.
Cinevation is delighted to announce that we now have the capability to offer this exciting new technology to our advertising clients as well – 3D cinema advertising is so affordable it will surprise you.
Why 3D?
ADVERTISING IMPACT: Research has proven that the power of the big screen, surround sound and a captive audience lead to a more effective advertising environment. Cinema advertising has been proved to be 4 – 7 times more impactful than television advertising. Adding the extra dimension of a 3D commercial will increase this effectiveness even more.
RETENTION OF YOUR MESSAGE: 3D advertising is so immersive, impactful and life like that it is thought to create new memory pathways in the brain – resulting in extremely strong brand recall, unlike anything else!
INNOVATIVE AND NEWSWORTHY: 3D cinema advertising is new and as such it has the advantage of breaking new ground in your market category. It is the trend for the future of advertising and it is here now. 3D is here to stay and will evolve further over the next 12 months.
AFFORDABLE: Digital technology has developed to such an extent that we can now produce and screen high quality 3D commercials at a cost that will be affordable to most SME’s, especially when considering the effectiveness of your advertising message. |
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Why Cinevation?
INNOVATIVE: Cinevation has always prided itself as being one of the leading innovators of digital advertising in Australia as we have replaced old-fashioned slide advertising with highly creative digitally animated commercials which are not only more entertaining for cinemagoers, but also a lot more effective for advertisers.
EXPERIENCED: Our people are experienced cinema advertising executives who know how this medium works and how to produce campaigns that work really well for advertisers.
ACCESS TO THE BEST CINEMAS: Cinevation represents the best cinemas in Australia including Hoyts, Palace, United, Reading and many more. These cinemas attract a high end demographic that is a desirable target for advertisers that are looking for trendsetters and early adopters of brands and services.
CREATIVE EXCELLENCE: Cinevation has access to the best creative production talent in Australia and we create commercials for our clients that clearly stand out from the rest. Our show reel will bear testimony to this.
VALUE-FOR-MONEY PACKAGES: Cinevation has developed a range of effective value-for-money packages that are affordable for advertisers of any size and allows SME’s to take advantage of this fantastic new medium – 3D cinema advertising. Our Digital cinema advertising, supported by our multiple screen digital & 3D packages, is designed for businesses who wish to reach a specific geographic market in a captive environment with unparalleled impact.
TARGETING THE LOCAL COMMUNITY: Cinevation’s advertising campaigns allow businesses to build their profile in their local marketplace. You are assured that your marketing spend is geographically targeted and you are communicating directly to the local community surrounding your business. It is also the only locally targeted medium delivering the impact of powerful audio-visual and sensory messages to a captive and attentive audience.
Book now!
Contact Cinevation for a quote. We will produce a commercial to your brief and it will be screened in front of 3D movies for the duration of your campaign with Cinevation. 3D ads are reaching a new type of audience. Whilst every movie-goer is captive, there is also an element of interaction that can only be achieved with a 3D cinema ad. Capture your target market in a way no other medium can!
Demand for this innovative advertising medium has been amazing so there is no time like the present to get in touch with us to find out how a 3D advertising campaign can enhance the performance of your business. |
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